About This Image

It used to be that everyone thought that the purpose of business was ideas like "maximizing shareholder value", "providing extraordinary returns" or, "maintaining a sustained leadership position", etc.

What we are realizing is that these are outcomes from having a true, well understood purpose. These things are not your company's 'purpose'.
"Purpose" is why you get out of bed in the morning. What is it that drives you and your team? What matters? What are you for?
Sure it's money, professional/industry standing, and everything else. But there is something much deeper. Find it, and you'll make more money, your business will thrive, and everyone in your business world will be happier.
BTW, it's cool for purpose to change over time. These days, what started off as "cartoons on the back of business cards" is now simply  to transform the idea of how art is used in business.
We now know we can be happier and more creative at work, by surrounding ourselves with art that speaks to people.
Pip pip !!

Business is Purpose

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  • Limited Edition Giclée
  • Printed on acid free, textured fine art paper 330 gsm
  • Plate signed

A Word on Framing - Or, why you should let us do it for you:

Having spent your hard earned cash on a beautiful piece of art we strongly recommend professional framing.

Our limited edition giclée prints and serigraphs are printed on the best archival paper available. It is designed to last a very, very long time. We've seen clients who have taken both routes; inexpensive poster frames, which will ensure that the print will not survive the fullness of time, and top end, proper museum type framing.

We have contracted with a local framer, so that you can get a really high quality professionally framed print for probably half of what your frame shop would charge.

We frame our giclée prints using a high quality mat between the print and the plexiglass. For our larger serigraphs we make shadow box frames so that the artwork is set back from the UV plexiglass, and the artwork is floating, 'hinged' to a back board that will make it stand out and look amazing. The moldings we offer are 1" 5/8 (4.25cm) minimalist sleek black or white matte lacquered wood.

Special framing requests are welcome. Questions? email us at art@gapingvoid.com

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