Logos
- Hugh's Words
- Comments
Isn't it funny how one of the first things many young startups do, is to spend money they don't have on designing the logo? The thinking being: If we have a clever, highly designed logo, prospects will know that we are a smart, professional organization, just the sort of folks to do business with, right?
LOGO
The reality is, no one has ever done business with a company because of their cool, clever logo.
The reality is, it's the company's purpose that gives the logo meaning, not the other way around.
Before you ever spend your first dime hiring a logo designer, you first have to do the hard work, answering a few fundamental questions: Why are we here? Why do we do what we do? How are we going to make a difference to our prospective customers? In short, find your purpose, you company reason for being.
Once you know your purpose, the logo becomes completely insignificant. People will know if you are aligned, and why they want to business with you.
Spend less time thinking pontificating about your lovely little logo, and more time thinking about your purpose. You'll get where you want to go a heck of a lot faster.
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15th May 2012 21:12 pmThank you, thank you Hugh. You have put into a few short sentences exactly what I try to tell my advertisers. Saving this to share
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