About This Image

Human beings are primates. We're social. Everything we do is related around socializing with others of our species.

Yet we're always tempted to think otherwise. That our businesses are not what they actually are (social groups), but more like machines. Taylorism, Homo Economicus and all that...

This is why I always recommend people reading the work of my good friend, Mark Earls. Mark's thesis is, simply, 1. That people are social animals, 2. That businesses are social groups, not machines, 3. That what holds these social groups (businesses) together is a collective sense of "purpose", 3. A business without a strong "Purpose-Idea" is at a considerable disadvantage.

Which is why I made the drawing so that "Purpose" is at the very center of the design...

Business Is

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  • Limited Edition Giclée
  • Printed on acid free, textured fine art paper 330 gsm
  • Plate signed

A Word on Framing - Or, why you should let us do it for you:

Having spent your hard earned cash on a beautiful piece of art we strongly recommend professional framing.

Our limited edition giclée prints and serigraphs are printed on the best archival paper available. It is designed to last a very, very long time. We've seen clients who have taken both routes; inexpensive poster frames, which will ensure that the print will not survive the fullness of time, and top end, proper museum type framing.

We have contracted with a local framer, so that you can get a really high quality professionally framed print for probably half of what your frame shop would charge.

We frame our giclée prints using a high quality mat between the print and the plexiglass. For our larger serigraphs we make shadow box frames so that the artwork is set back from the UV plexiglass, and the artwork is floating, 'hinged' to a back board that will make it stand out and look amazing. The moldings we offer are 1" 5/8 (4.25cm) minimalist sleek black or white matte lacquered wood.

Special framing requests are welcome. Questions? email us at art@gapingvoid.com

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