About This Image

It was always Steve Jobs' mantra: "Let's make a dent in the universe".

I liked that phrase so much, I incorporated it into the Hughtrain Manifesto:

Whatever you manufacture, somebody can make it better, faster and cheaper than you.

You do not own the molecules. They are stardust. They belong to God. What you do own is your soul. Nobody can take that away from you. And it is your soul that informs the brand.

It is your soul, and the purpose and beliefs that embodies, that people will buy into.

Ergo, great branding is a spiritual exercise.

Why is your brand great? Why does your brand matter? Seriously. If you don’t know, then nobody else can- no advertiser, no buyer, and certainly no customer.

It’s not about merit. It’s about faith. Belief. Conviction. Courage.

It’s about why you’re on this planet. To make a dent in the universe.

I don’t want to know why your brand is good, or very good, or even great. I want to know why your brand is totally frickin’ amazing.

Once you tell me, I can tell the world.

Really, is there any better way to spend one's working hours? I don't think so...

Dent

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  • Limited Edition of 250 prints
  • Giclée printed on acid free, textured fine art paper 330 gsm
  • Hand signed & numbered

A Word on Framing - Or, why you should let us do it for you:

Having spent your hard earned cash on a beautiful piece of art we strongly recommend professional framing.

Our limited edition giclée prints and serigraphs are printed on the best archival paper available. It is designed to last a very, very long time. We've seen clients who have taken both routes; inexpensive poster frames, which will ensure that the print will not survive the fullness of time, and top end, proper museum type framing.

We have contracted with a local framer, so that you can get a really high quality professionally framed print for probably half of what your frame shop would charge.

We frame our giclée prints using a high quality mat between the print and the plexiglass. For our larger serigraphs we make shadow box frames so that the artwork is set back from the UV plexiglass, and the artwork is floating, 'hinged' to a back board that will make it stand out and look amazing. The moldings we offer are 1" 5/8 (4.25cm) minimalist sleek black or white matte lacquered wood.

Special framing requests are welcome. Questions? email us at art@gapingvoid.com

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